Como o Instagram Stories pode se tornar uma poderosa estratégia de vendas neste natal
O ano deve terminar melhor do que começou para o varejo e o natal é um momento ideal para fazer negócios, gerar receita, alcançar clientes e vender mais.
Por isso muitos empresários poderão utilizar uma das ferramentas que mais faz sucesso no mundo online atualmente: o Instagram Stories.
O Instagram Stories permite que você se envolva com os seus clientes por meio de uma mensagem muito mais completa do que uma única imagem pode proporcionar. Lançado em agosto de 2016, a ferramenta conquistou quem usa o Instagram. Por dia, cerca de 100 milhões de pessoas já utilizam a plataforma.
Por isso a nova funcionalidade vem com tudo neste fim de ano. Por ser um aplicativo exclusivamente mobile, o Instagram Stories pode ser explorado e potencializar as vendas de natal do seu negócio. A previsão é que 40% das compras via web deste período, deverão ser feitas em um dispositivo móvel (contra 23% do primeiro semestre de 2016).
Veja também: O poder do Marketing Digital no smartphone
Para aproveitar plenamente as novas funcionalidades, certifeque-se de contar histórias de uma forma relevante para o público da sua marca. Lembrando sempre que as postagens duram apenas 24 horas. Além disso, quanto mais histórias você postar, mais chances de você aparecer no topo do feed dos seguidores do Instagram.
Neste artigo, você vai descobrir cinco maneiras de usar o Instagram Stories e aproveitar esse recurso maravilhoso a favor do seu negócio, principalmente neste natal onde as vendas e a concorrência aumentam.
1: Faça Ofertas Especiais
Ofertas se tornam extra-especiais quando combinado com o Instagram Stories. Portanto, se você usar o recurso para promoções ou ofertas exclusivas da sua empresa, você pode obter excelentes resultados.
Uma maneira de oferecer ofertas através do Instagram Stories é direcionar os seguidores para o link existente na biografia do seu perfil. Por exemplo, colocar um “cupom de desconto” e anunciar que a oferta expira no final do período de 24 horas, pode direcionar os clientes para o seu perfil no Instagram, e direciona-los para o link que irá levá-los para uma página de destino, onde poderão resgatar a oferta.
Para maximizar este recurso, você ainda pode utilizar a função de menções para direcionar pessoas para a pagina do seu perfil. Ele funciona da mesma forma que os comentários e legendas feitos no Instagram: basta incluir uma @ seguida do username desejado. Essa informação será mostrada na foto do Instagram Stories, e um toque leva ao perfil marcado.
Outra estratégia que pode ser utilizada é o recurso de enviar mensagem (Direct) para reivindicar a oferta. Peça aos seguidores que respondam imediatamente através de uma mensagem e assim estarão contemplados.
2: Mostre o dia a dia no trabalho
Talvez seja uma foto de um produto novo, um vídeo atendendo um cliente satisfeito ou simplesmente uma foto promocional. Esses tipos de anúncios, desde que feito de forma criativa, podem aumentar o nível de confiança com seu cliente.
Compartilhar o seu trabalho com o público, se torna atraente e permite mostrar o poder da sua marca ou os serviços que você é capaz de fornecer.
3: Seja natural e publique rápidas visões sobre o seu negócio
As publicações do Instagram Stories são temporárias (24h), mas os efeitos positivos sobre a sua marca são permanente. Histórias que mostram um olhar real do seu negócio e das pessoas envolvidas, são fundamentais para humanizar sua marca, fidelizar clientes existentes e aumentar as vendas.
Considere sempre mostrar os bastidores do seu negócio e veja como isso pode inspirar pessoas.
4: Realize um Takeover (Aquisição) de outro Instagram Stories
Um takeover, ou uma aquisição do Instagram Stories, é uma maneira rápida de expandir seus contatos. Trata-se de utilizar outra conta do Instagram, geralmente por um período de 24 horas, ou pedir para uma pessoa assumir a conta da sua empresa. É um exercício divertido que chama a atenção do seu público, bem como de uma outra audiência existente por uma outra pessoa ou empresa que fez a aquisição. As aquisições são especiais porque atuam como uma parceria para proporcionar uma troca de valor mutuamente benéfica. Pode ser uma excelente estratégia para o crescimento do seus seguidores.
Por exemplo, se você é uma loja de vestidos e você tem uma amiga que é estilista, você pode mostrar todos os seus modelos a venda na conta do Instagram Stories dela. Basta que assuma a conta por 24 e todos os seguidores poderão ver as peças à venda. Por outro lado, as pessoas que seguem a estilista, vão obter valor ao saber que sua loja vende vestidos e que isso está sendo informado por ela.
5. Conte histórias quadro a quadro
O aplicativo também permite que você utilize uma mesma foto, existente no seu celular, repetidas vezes de forma diferente. Para isso, clicando no Instagram Stories, deslize para baixo, vendo assim fotos adicionadas na galeria de imagens nas últimas 24h. Com isso você poderá criar efeitos de transição impactante para a sua divulgação, como podemos ver na imagem abaixo:
6. Links de “Veja Mais”
Junto com todas essas estratégias, é possível incluir links de “Veja mais” em determinadas histórias. Com isso, é só clicar em “Veja mais” ou deslizar a tela, para abrir o link dentro do próprio Instagram. Mas por enquanto, esta funcionalidade só é possível em contas verificadas.
O marketing digital possibilita inúmeras formas de se comunicar com a sua base de consumidores já existente. Como para divulgar promoções ou encontrar novos consumidores interessados nas suas ofertas. Quer vender mais no natal? Invista no poder do marketing digital para atrair clientes.
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