O que seu concorrente pode estar levando de vantagem sobre você
Certamente você já parou para pensar o quanto pode aprender observando a forma de agir e proceder das pessoas, correto? Agora, já parou para pensar o que seu concorrente pode lhe ensinar?
Como agir em determinado caso? E como não agir? Onde está errando? Onde está acertando? Em que caso você poderia ser mais assertivo? Em que ele está sendo mais assertivo? Essas e outras questões sempre serão pertinentes para seu campo de atuação, seja ele qual for.
Partindo do princípio comum, podemos destacar um ponto que pode ser – à primeira vista – simples, mas que pode estar fazendo a diferença em seu campo de concorrência.
Sua empresa possui presença online?
Atualmente, organizações que não possuem website, perfil comercial, atendimento online, registro nas redes sociais e até uma estratégia diferenciada para o ambiente digital está claramente perdendo para suas concorrentes. Com o advento – já não tão recente – da internet, as barreiras começaram a cair e as distâncias diminuíram, deixar seu negócio fora disso, é uma decisão muito arriscada.
Vendas mobile disparam, internet continuará crescendo.
Repense suas atitudes online.
Muitos de nós, cuidamos individualmente da imagem que nossa empresa possui no ambiente digital. Seja por acreditar que não haja a necessidade de investir em profissionais. Seja pela descrença da real eficácia. Seja pela necessidade de poupar investimentos, ou tantas outras que possam surgir. Mas um fato é claro, seja de maneira profissional, ou individual, devemos tomar muitos cuidados e evitar erros que podem nos colocar abaixo de seus rivais no mercado.
Sua marca pode estar cometendo erros nas redes sociais e você nem sabia
Você sabe quem deseja atingir?
Vender para todos os públicos, todas as faixas etárias e com todas as disponibilidades sociais é ótimo, porém, praticamente impossível. É fundamental que existam públicos definidos, perfis traçados e particularidades. Assim, além de poder visualizar de maneira mais clara seu público, pode-se elaborar estratégias para que suas ações o impactem diretamente, aumentando exponencialmente suas possibilidades de atingir quem realmente importa.
Saiba como e por que definir uma persona para sua empresa
“Portanto, se você notou que seu negócio está em falta com pelo menos um desses tópicos citados, já temos um ponto de tensão que deve ser analisado de maneira mais completa. Afinal, de um pequeno problema, podemos acabar encontrando grandes falhas, e corrigi-las é fundamental.”
Mesmo que você possa identificar e corrigir alguns destes problemas, seus concorrentes ainda poderão estar em grande vantagem. Eles podem dispor de profissionais qualificados e dedicados em explorar o ambiente digital de maneira eficaz, que traga resultados.
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