O poder do Marketing Digital no smartphone
Números e pesquisas comprovam que o poder do Marketing Digital no smartphone é uma crescente real. Que vem se estabelecendo de maneira consistente e concreta.
Qual a primeira coisa que você faz ao acordar? E antes de dormir? Para as marcas é importante estar presente com a mensagem certa na hora exata. Por isso, todos os dias, consumidores estão cada vez mais recebendo, em seus smartphones, anúncios e conteúdos de marcas e empresas. O uso da tecnologia mobile representa 67% do tempo que o usuário utiliza a internet, sendo assim é o meio que mais acompanha as pessoas ao longo do dia.
A ideia de que Celulares e smartphones seriam apenas outros meios para veicular anúncios e campanhas publicitárias ficou para trás. Mas afinal, como prender a atenção de um público que já não dedica mais tanto tempo a um só conteúdo?
Isso representa uma grande oportunidade para os empresários alcançar novos clientes, já que a tecnologia envolve muitas pessoas.
“Você sabia que as pessoas já passam cerca de 3 horas por dia com o dedo na tela do smartphone?”
Para isso é necessário atuar nesse novo ambiente. Veja a seguir uma lista de soluções que você pode utilizar para atrair a atenção do seu público em potencial!
Jornada de compra de um cliente
Um dos grandes diferenciais do marketing digital, principalmente do Facebook e do Instagram, é o fato de que são ferramentas úteis para cobrir todas as etapas da jornada do consumidor, do interesse à compra.
A alta utilização da tecnologia, possibilita que marcas abordem o cliente de várias maneiras e em diversas situações. Veja abaixo:
Diversificação do visual: vídeos, carrossel, gifs e imagens
Com a utilização dos smartphones por milhões de pessoas, tudo aquilo que você publica nas redes sociais está competindo com diversas histórias de amigos, familiares e outras marcas. Portanto, o tempo que você tem para captar a atenção das pessoas é muito curto e, por isso, um anúncio criativo, bem pensado e alinhado aos objetivos de negócios da marca, é essencial.
Como o Instagram Stories pode se tornar uma poderosa estratégia de vendas
Por isso, durante as várias etapas da jornada de compra, os anúncios devem ser apresentados de diversas formas, para que possam atrair a atenção dos clientes e se diferenciar dos conteúdos postados pelas pessoas. Vídeos, carrossel, gifs e imagens, são algumas das ferramentas que podemos utilizar fazer com que anúncios atrativos sigam os público interessado.
É importante utilizar mensagens impactantes para nos anúncios, afinal, uma pessoa precisa de apenas 1,7 segundo para captar uma mensagem no celular (contra 2,5 segundos no computador) e ¼ de segundo para lembrar do que viu.
Para vídeos, a função autoplay existente no Facebook, pode maximizar o poder das mensagens. Um alternativa aos vídeos e com mesmo poder de interação, é a utilização da função apresentação de slides, uma solução que combina diversas imagens resultando em vídeos mais simples, sem os custos e complexidades das produções audiovisuais.
“O Celular não é como uma TV e por isso é preciso levar alguns aspectos na hora de produzir anúncios. Por exemplo, na produção de vídeos ou apresentações de slides, devido a função autoplay funcionar sem som, textos e legendas ajudam muito na mensagem final.”
Videos Ao vivo
Uma maneira poderosa e interessante de se conectar com seus clientes e atrair um público novo é a transmissão de vídeos ao vivo seja pelo Facebook, Periscope ou outro aplicativo que realize esta função. Fazer uma transmissão ao vivo para a sua audiência usando a câmera que está no seu bolso, se torna uma experiências incrível. O vídeo ao vivo irá melhorar o seu alcance, as vezes pode ser mais esclarecedor e demorar menos tempo do que escrever posts individuais.
Veja abaixo algumas maneiras que você pode utilizar as transmissões ao vivo a favor do seu negócio:
1. Responder perguntas:
Às vezes um grupo de pessoas pode apresentar a mesma dúvida para determinado produto ou promoção. No lugar de você tenha escrever um post sobre aquele assunto, para diversas pessoas, grave um vídeo;
2. Olhar para dentro da sua empresa:
Grave uma sessão ao vivo para compartilhar com as pessoas o dia a dia dentro do seu negócio;
3. Promover um evento:
Criar um post em vídeo para comunicar os clientes sobre um anúncio especial é uma ótima estratégia;
4. Novos produtos:
Seu público vai gostar se você der uma prévia sobre novos produtos através de um vídeos ao vivo.
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