5 razões que as empresas não devem ignorar no Marketing de Conteúdo
O Marketing de Conteúdo é uma realidade que pode ser utilizado pela sua marca para contar histórias, pensar e interagir com o seu cliente.
De um chavão para um pilar, o Marketing de Conteúdo está cada vez mais forte em sua busca de ser uma das melhores estratégias de publicidade e marketing, reivindicando seu lugar e rivalizando com quase todos os meios tradicionais de publicidade.
Isso não significa que agora o Marketing de Conteúdo é onipresente. Não é nem o caso de que os empresários estejam ignorando ou não dando a devida atenção; em suma, eles simplesmente não sabem o que é.
De acordo com o Content Marketing Institute, Marketing de Conteúdo é o processo de marketing e de negócios que se foca na criação e distribuição de conteúdo relevante, que visa atrair, adquirir e envolver um público bem definido e segmentado com o objetivo de dirigir e direcionar ações que possam vir a ser rentáveis.
“Então, por que os donos das empresas não se envolvem de maneira mais profunda?
A resposta pode ser, que ele não entendam a real significância disso.”
Para manter as coisas simples e objetivas, diríamos que o Marketing de Conteúdo é uma boa narrativa, que possui a força de ter uma boa história, essa por sua vez, focada para um público específico, com uma finalidade precisa: converter sua audiência em futuros clientes.
Aqui estão algumas razões pelas quais os empresários inteligentes devem parar de enrolar, colocar um blog em seus sites e começar a investir no marketing de conteúdo:
1. Todos reagem à uma boa história.
O Storytelling foi um dos primeiros meios de comunicação da humanidade, e através dos séculos se mantém relevante. Afinal, histórias são gatilhos humanos.
Embora seja um fato estabelecido que os seres humanos têm um curto espaço de leitura online, quase todo mundo vai acabar se interessando por uma história bem contada. Assim como se interessará por conteúdos igualmente criativos.
Ter essas respostas em mente no momento da elaboração de um conteúdo é essencial.
2. Contadores de histórias possuem afeição de seu público.
Conteúdo criativo e envolvente aumenta à identificação com a marca, assim como sua lembrança sobre ela e consequentemente, aumenta a popularidade.
Quando os leitores estão acostumados a ver ações consistentes e bons conteúdos, juntamente com informações sobre os serviços que porventura são oferecidos por sua empresa, seu negócio pode ser o primeiro da lista no momento em que seus clientes em potencial precisarem de algum tipo de serviço oferecido por você.
Veja Também: Como Fazer Sua Marca Ser Notada Na Era Digital.
3. O bom conteúdo, contado da maneira correta, lhe colocará diretamente em contato com seu público de interesse.
Contar histórias que sejam direcionadas à uma segmentação específica de público pode ser muito eficiente. Afinal, seus leitores tendem a ser exatamente aqueles que se identificam com os assuntos abordados por seus conteúdos, assim estando muitos degraus mais próximos de seu objetivo.
“Aqueles que se focam de maneira contínua em construir um relacionamento com seu público, conhecem um caminho mais forte, uma base sólida que também corresponderá, colocando à empresa, em pontos de preferência, com condições plenas de caminhar para o topo.”
4. Uma grande história é mais barata do que um artigo de notícias.
É verdade que os artigos de notícias são muito bons para entregar seu conteúdo para os empresários. Porém, nem sempre as pessoas estão interessadas em maneiras extremamente formais e termos super técnicos.
Existem apenas aqueles que querem ter acesso à um conteúdo relevante, que lhe seja contado de uma maneira leve, e na mesma linguagem que ele costuma conviver, sendo muito mais relevante, afinal, o conteúdo pertence ao ‘“mesmo mundo” do seu cliente.
Outro fator é que de fato o marketing de conteúdo é mais acessível e rentável. Contudo, se bem feito, ele quase sempre, garantirá um maior engajamento. Ao invés de investir Mil reais, de maneira tradicional, você pode investir Quinhentos reais em um grande conteúdo, e obter os mesmos números ou até mais resultados em envolvimento e conversão.
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5. O público pode se viciar em seu conteúdo.
O Marketing de Conteúdo se tornou o coringa quando o assunto é lealdade do cliente. Eles personalizam sua marca, especialmente se você escrever conscientemente de que “a voz” do Blog é a voz da marca.
Mantendo isso alinhado, além de possuir um toque pessoal e exclusivo, você se aproximará de uma maneira muito eficaz, podendo atrair cada vez mais clientes dentro de seu público.
O Marketing de Conteúdo pode fidelizar seus clientes
As pessoas podem ficar felizes em notar que há um novo conteúdo naquele Blog que elas seguem.
Você acredita que dentro desse dado, não encontrará nenhum cliente em potencial?
Considerações Finais.
Mesmo que haja resistência, ignorar o Marketing de Conteúdo é uma opção perigosíssima. Seus concorrentes podem se focar e utilizar dessa ferramenta para se destacar perante seus produtos e serviços.
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A tiny rainforest country is growing into a petrostate. A US oil company could reap the biggest rewards
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Guyana’s destiny changed in 2015. US fossil fuel giant Exxon discovered nearly 11 billion barrels of oil in the deep water off the coast of this tiny, rainforested country.
It was one of the most spectacular oil discoveries of recent decades. By 2019, Exxon and its partners, US oil company Hess and China-headquartered CNOOC, had started producing the fossil fuel.? They now pump around 650,000 barrels of oil a day, with plans to more than double this to 1.3 million by 2027.
Guyana now has the world’s highest expected oil production growth through 2035.
This country — sandwiched between Brazil, Venezuela and Suriname — has been hailed as a climate champion for the lush, well-preserved forests that carpet nearly 90% of its land. It is on the path to becoming a petrostate at the same time as the impacts of the fossil fuel-driven climate crisis escalate.
While the government says environmental protection and an oil industry can go hand-in-hand, and low-income countries must be allowed to exploit their own resources, critics say it’s a dangerous path in a warming world, and the benefits may ultimately skew toward Exxon — not Guyana.
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If you’re the type of person who thrives on challenges and pushing your limits, this doesn’t mean you need to shy away from wellness challenges altogether. But before diving in, take a step back and ask yourself if you’re pursuing the challenge for the right reasons, McGregor said.
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Some people want to try these challenges because they believe something is missing from their life, and they’re looking to attain “worth” or receive validation, McGregor noted.
A good way to assess your motivation is by considering whether the challenge will benefit your health or if it’s about showcasing your accomplishments on social media or some other reason.
Before trying any new trend, make sure you have the foundation to handle it and be aware of any potential risks, McGregor said.
For casual runners, this might mean signing up for a 5K but building your endurance gradually while incorporating other strength training exercises into your routine. For more intense challenges, such as a marathon, McGregor encourages people to consult with professionals or a coach who can monitor your progress and condition along the way.
Focusing on sustainable habits
Both McGregor and Curran emphasize the importance of fostering sustainable health habits before embarking on more extreme challenges.
Rather than chasing the idea of being “healthy,” McGregor suggests focusing on actual healthful behaviors and starting small.
If you’re a highly sedentary person and want to add more movement to your day, try doing lunges while brushing your teeth or taking short walks throughout your typical routine.
Greenland’s leader says US officials’ visit is ‘highly aggressive.’ Trump says it’s ‘friendliness, not provocation’
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Greenland’s prime minister said a planned visit to the island by US officials, including second lady Usha Vance, is “highly aggressive,” plunging relations to a new low after President Donald Trump vowed to annex the autonomous Danish territory.
But despite the backlash, Trump has insisted the visit is about “friendliness, not provocation” – and claims the US team was “invited.”
Vance, the wife of US Vice President JD Vance, will travel to Greenland this week to watch the island’s national dogsled race and “celebrate Greenlandic culture and unity,” according to a statement from the White House. National security adviser Mike Waltz is also expected to visit the territory this week, according to a source familiar with the trip.
Greenland Prime Minister Mute B. Egede called the US delegation’s trip to the island “highly aggressive” in an interview with Greenlandic newspaper Sermitsiaq on Sunday, and raised particular objection to Waltz’s visit.
“What is the national security adviser doing in Greenland? The only purpose is to demonstrate power over us,” Egede said. “His mere presence in Greenland will no doubt fuel American belief in Trump’s mission — and the pressure will increase.”
Trump claimed on Monday that people in Greenland have responded warmly to the US’s recent interest in the territory. “They’re calling us. We’re not calling them. And we were invited over there,” he said.
“We’re dealing with a lot of people from Greenland that would like to see something happen with respect to them being properly protected and properly taken care of,” Trump told reporters following a meeting with his Cabinet.
“I think Greenland is going to be something that maybe is in our future,” Trump added.
The president said he believes Secretary of State Marco Rubio would be traveling to Greenland too.
Trump’s idea to annex Greenland has thrown an international spotlight on the territory, which holds vast stores of rare earth minerals critical for high-tech industries, and has raised questions about the island’s future security as the US, Russia and China vie for influence in the Arctic. Trump has repeatedly expressed interest in the US taking the island by force or economic coercion, even as Denmark and Greenland have firmly rejected the idea.
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New design revealed for Airbus hydrogen plane
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In travel news this week: Bhutan’s spectacular new airport, the world’s first 3D-printed train station has been built in Japan, plus new designs for Airbus’ zero-emission aircraft and France’s next-generation high-speed trains.
Grand designs
European aerospace giant Airbus has revealed a new design for its upcoming fully electric, hydrogen-powered ZEROe aircraft. powered by hydrogen fuel cells.
The single-aisle plane now has four engines, rather than six, each powered by their own fuel cell stack.
The reworked design comes after the news that the ZEROe will be in our skies later than Airbus hoped.
The plan was to launch a zero-emission aircraft by 2035, but now the next-generation single-aisle aircraft is slated to enter service in the second half of the 2030s.
Over in Asia, the Himalayan country of Bhutan is building a gloriously Zen-like new airport befitting a nation with its very own happiness index.
Gelephu International is designed to serve a brand new “mindfulness city,” planned for southern Bhutan, near its border with India.
In rail travel, Japan has just built the world’s first 3D-printed train station, which took just two and a half hours to construct, according to The Japan Times. That’s even shorter than the whizzy six hours it was projected to take.
France’s high-speed TGV rail service has revealed its next generation of trains, which will be capable of reaching speeds of up to 320 kilometers an hour (nearly 200 mph).
The stylish interiors have been causing a stir online, as has the double-decker dining car.
Finally, work is underway in London on turning a mile-long series of secret World War II tunnels under a tube station into a major new tourist attraction. CNN took a look inside.
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Lightning is a dramatic display of electrical power, but it is also sporadic and unpredictable. Even on a volatile Earth billions of years ago, lightning may have been too infrequent to produce amino acids in quantities sufficient for life — a fact that has cast doubt on such theories in the past, Zare said.
Water spray, however, would have been more common than lightning. A more likely scenario is that mist-generated microlightning constantly zapped amino acids into existence from pools and puddles, where the molecules could accumulate and form more complex molecules, eventually leading to the evolution of life.
“Microdischarges between obviously charged water microdroplets make all the organic molecules observed previously in the Miller-Urey experiment,” Zare said. “We propose that this is a new mechanism for the prebiotic synthesis of molecules that constitute the building blocks of life.”
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Researchers identified salt minerals in the Bennu samples that were deposited as a result of brine evaporation from the asteroid’s parent body. In particular, they found a number of sodium salts, such as the needles of hydrated sodium carbonate highlighted in purple in this false-colored image – salts that could easily have been compromised if the samples had been exposed to water in Earth’s atmosphere.
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Yet another hypothesis suggests that organic molecules didn’t originate on Earth at all. Rather, they formed in space and were carried here by comets or fragments of asteroids, a process known as panspermia.
“We still don’t know the answer to this question,” Zare said. “But I think we’re closer to understanding something more about what could have happened.”
Though the details of life’s origins on Earth may never be fully explained, “this study provides another avenue for the formation of molecules crucial to the origin of life,” Williams said. “Water is a ubiquitous aspect of our world, giving rise to the moniker ‘Blue Marble’ to describe the Earth from space. Perhaps the falling of water, the most crucial element that sustains us, also played a greater role in the origin of life on Earth than we previously recognized.”
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https://lipesinka.ru/скупка-золота-нюансы-и-преимуществ
Я извиняюсь, но, по-моему, Вы ошибаетесь. Давайте обсудим. Пишите мне в PM, поговорим.
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Прошу прощения, что я Вас прерываю, хотел бы предложить другое решение.
Vip-?? ??????????? ?? ?????? ???????? eskort gogonebi ??? ?????????, ???? ?????? ??? ??????????????? ??????????????. ??????????????, ???????? ???? ???????? ?? ????????????? ?????????????.
Кажется, это подойдет.
между прочим, даже тот, кто имеет коллекцией технологичных девайсов, купить гриндер для травы зачастую имеет дело с несложной пластиковой бутылкой.