Como fazer sua marca ser notada na era digital
É só pesquisar no Google que encontramos milhares de marcas e logotipos de diversas empresas. Mas como se destacar e refletir a sua identidade visual? Conheça mais e comece a aplicar esses conceitos.
É comum dizer que você precisa fazer com que seus clientes vejam seus anúncios pelo menos sete vezes, para realmente prestar atenção neles.
Mas, como as práticas de marketing digital continuam a evoluir a todo momento, essa antiga regra, pode não ser mais tão relevante.
No entanto, seja no subliminar ou na repetição em massa, a tarefa de ser notado pode ser muito difícil.
A sua marca reflete a sua identidade como empresa. É por isso que, muitos querem que seja transmitida a sensação de autonomia, de que “é você mesmo quem faz”. E acima de tudo, ser notado pelos fatores que realmente são relevantes e intencionais dentro dos objetivos de sua marca.
Aqui estão alguns elementos que você pode usar para que sua marca seja melhor vista:
A Logo
Sua logo é a principal representação visual da marca da sua empresa. A primeira coisa a verificar é se o nome da empresa está em conexão com seu público alvo, ou não. Se não, muito provavelmente, terá de refazê-lo mais tarde. Portanto, quanto mais certeza e objetivo sua logo e nome tiver, melhor será.
“Um estudo acerca da psicologia das cores também é muito útil. As cores são sujeitas à preconceitos pessoais, de maneira que elas não signifiquem necessariamente a mesma coisa para todos.”
Porém, há conceitos que são como tendências, dentre eles, buscar alcançar objetivos mais profundos que apenas cores, mesclar com sentimentos e sensações, como por exemplo o que ocorre com as redes de fast foods, onde o uso de cores quentes – vermelhos, laranjas e amarelos – intensifica e potencializa a fome.
Estar ciente destes disparadores podem te ajudar a criar não só uma logo, mas toda uma identidade visual que envia os sinais corretos para seus clientes, de maneira que eles façam as ligações e tenham as conclusões que você deseja.
O Marketing
De maneira leve, cartões de visita, artigos de papelaria, folhetos, panfletos, canecas, pen-drives, email marketing, página do facebook, website, entre outros itens, desempenham um papel importante em seu marketing, dando notabilidade e trazendo lembranças aos seus clientes.
Personalizar o seu material de divulgação com sua marca é primordial no marketing.
Neste caso, aplicam-se os mesmos princípios que são utilizados no caso da logo, onde é essencial que seja mantida uma identidade que seja um “gatilho” que lhe remeta diretamente a marca.
Outro ponto fundamental é o layout/design. Seja na originalidade de seus componentes, seja na adequação aos interesses de seus públicos, seja principalmente no trabalho profissional e rico em conteúdo.
Veja mais: O poder do Marketing Digital no Smartphone
Influenciadores
Cooperando com influenciadores em seu negócio, pode-se atingir uma grande e valiosa exposição. Conforme dados do blog SocialTimes, 75% dos comerciantes estão utilizando algum tipo de influenciador em seu marketing.
A chave é encontrar influenciadores ativos que ressoam com a sua marca, Que parecem ser unanimidade dentro do universo de seu público. Eles podem não conhecer seu produto diretamente, mas se o influenciador relatar sua experiência e contato com o produto, o público prontamente terá uma barreira superada.
“Influenciadores tem o poder de dar credibilidade à sua marca. Entrevistas, colaborações com espaços em canais de vídeos ou colunas em blogs são ótimos para criar um vínculo entre os mesmos e sua marca, atraindo assim, o público para perto de seus serviços/produtos.”
Site
Na maioria dos casos, o design do site vai ser uma extensão de sua logo. Tudo que foi pensado em termos de cores, fontes, formas e aparência de modo geral, deve ser lembrado e reforçado através de sua interface online.
Mas, hoje, funcionalidade e facilidade de uso são mais importantes para o SEO e para os usuários do que nunca. Adapte o design, as mensagens e objetivos à mobilidade e adaptabilidade, assim, serão adicionados novos fatores que com certeza contribuirão positivamente para sua marca de uma maneira geral.
Por outro lado, tome cuidado com excessos. Elementos em desconcordância, cores em exagero, tanto em quantidade quanto em consistência, podem trazer um efeito totalmente contrário, que forçam seus potenciais clientes a saírem mais rápido do site.
Tenha em mente que quanto mais objetivo, limpo e descomplicado, melhor será para entregar seus objetivos.
Sites limpos, claros e objetivos possuem grandes chances de entregar sua proposta
Como garantir a visibilidade da marca em um mundo online barulhento e cada vez mais populoso?
Uma das possíveis respostas é o email marketing. Ele permite que você construa um relacionamento de longo prazo com os assinantes; Se você está entregando regularmente o conteúdo que seu alvo precisa, eles estarão ansiosos por receber um novo conteúdo sempre.
Construir uma base de emails forte e eficaz está se tornando mais difícil a cada dia. Uma oferta de presente como “ebooks” ou acessos exclusivos, estão se tornando comuns e exigindo mais esforço e singularidade da parte da empresa, fique atento.
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Pensamentos finais
Sua marca contribuirá para seu sucesso como uma empresa. É por isso que você deve trata-la com o máximo de comprometimento e atenção. Quando se tem uma marca atraente, as pessoas começarão a associar sentimentos positivos à ela, logo, se torna muito mais fácil tornar as pessoas engajadas e atraídas por seus produtos.
“Lembre-se de sempre cumprir suas promessas, além de fortalecer a relação com o público irá lhe dar bases para possuir uma longevidade e consistência ao seu negócio.”
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